Within the highly successful Mankiw Economics franchise, this new fourth Edition of Business Economics delivers a comprehensive overview and practical application of the principles of economics to business.
All the Mankiw titles are known for their friendly and accessible approach which is retained in this new Edition?s unique business perspective, enabling economic theory to be applied to real world scenarios. Such an active learning approach ensures academic skills can be easily absorbed and transferred to the workplace.
This Edition includes new chapters on business organization, supply chains and sustainability, together with a wealth of new and updated case studies and ?In the News? features throughout.
This title is supported by MindTap, a flexible online learning platform that provides students with all the tools they need to succeed including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track their progress.

PART I. THE ECONOMIC AND BUSINESS ENVIRONMENT
1. What is business economics?
2. Economics and business decision making
3. The business environment
PART II. MICROECONOMICS: THE MARKET SYSTEM
4. Supply and demand: How markets work
5. Elasticity and its applications
6. Taxes and subsidies
PART III. MICROECONOMICS: THE LIMITATIONS OF MARKETS
7. Market failure
8. The consumer and consumer behaviour
PART IV. MICROECONOMICS: THE ECONOMICS OF FIRMS IN MARKETS
9. Costs and revenues in production
10. Business goals and behaviour
11. Business organization
12. Market structures: Perfect competition
13. Market structures: Monopoly
14. Market structures: Imperfect or monopolistic competition
15. Market structures: Oligopoly
16. Corporate strategy and pricing policy
17. Supply chains
PART V. MICROECONOMICS: FACTOR MARKETS
18. Labour markets
19. Financial markets
PART VI. INTRODUCTION TO MACROECONOMICS
20. The macroeconomic environment
21. Aggregate demand and aggregate supply as a model to describe the economy
22. Government economic policy and the effect on business: Fiscal, monetary
and supply side policy
PART VII. GLOBAL BUSINESS AND ECONOMICS
23. Business and trade
24. Global influences on business behaviour
25. Business and Europe
26. Sustainability.